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The Project
A complete digital transformation for a massage therapy practice with deep roots in holistic healing. Impressions Visionary Solutions partnered with Murat Watson to reimagine his practice’s online presence.
Client
Murat Watson Massage Therapy & Bodywork San Luis Obispo, CA
Industry
Wellness & Holistic Health
The goal? Elevate the brand’s digital storytelling, create a serene yet functional user experience, streamline booking operations, and implement smart automations to reduce manual admin work.
The Challenge
Murat Watson's existing website was outdated and lacked the intuitive structure and brand presence needed to reflect his high-touch, healing-focused services. Clients often felt uncertain about what to book or how to prepare for their sessions, and Murat’s administrative time was spent manually fielding questions, sending reminders, and managing bookings.
What We Delivered
Full Website Redesign
Complete overhaul of website architecture and visual design to create a serene, intuitive user experience.
UX/UI Audit & Strategy
Comprehensive analysis and restructuring of user paths to optimize engagement and conversions.
Brand Voice Refinement
Development of consistent, authentic messaging that reflects Murat's holistic approach to healing.
Booking System Upgrade
Implementation of streamlined scheduling solution with enhanced client preparation materials.
SEO Optimization
Strategic keyword implementation and content structuring for improved local search visibility.
Email & Client Communication Automations
Streamlined workflows for confirmations, reminders, and follow-ups to save time and enhance the client experience.
The Approach
We took a holistic, collaborative approach to rebranding and rebuilding:
1
Brand Discovery & Voice Calibration
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We conducted a full brand audit to understand Murat's clientele, values, and long-term goals.
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A calming, nature-inspired color palette and minimalist design system were chosen to reflect serenity, trust, and restoration.
2
UX/UI Overhaul
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We restructured site architecture around clarity and ease: Services, About, FAQs, and Book Now.
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Clear CTAs guide users seamlessly from homepage to booking without overwhelm.
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Each service page was rewritten with consistent formatting (overview, benefits, what to expect, ideal for, Murat's approach).
3
Optimized Booking System
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Integrated Wix Bookings with customized descriptions and intuitive categorization.
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Added visual aids for service selection, mobile-optimized workflows, and an FAQ center.
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Clients can now easily view pricing, add-ons, and session prep details ahead of time.
4
Automated Communication Systems
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Set up email automations for booking confirmations, appointment reminders, and post-session follow-ups.
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Designed trigger-based workflows to send custom thank-you notes, cancellation notices, and session prep instructions.
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Streamlined client communication while maintaining Murat’s warm, personal tone.
5
SEO & Mobile First
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Keyword optimization was embedded into every page.
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Responsive design ensured a flawless mobile experience.
The Impact
User Engagement
Bounce rate decreased by 41% within the first
60 days.
Booking Efficiency
80% reduction in manual admin tasks related to scheduling.
Client Feedback
Murat received increased compliments on how peaceful and easy the site feels.
Brand Growth
The new digital presence supports future service expansions and workplace wellness partnerships.
Stats based on last 90 days compared to same time last year.
A 59% Surge in New Visitors and They’re Sticking Around.
After our UX/UI redesign and automation overhaul for Murat Watson Massage, site traffic jumped by 38%, and visitors now spend 86% more time exploring services. We optimized the mobile experience (which accounts for 77% of sessions) and integrated automated booking and email systems to streamline the client journey.
Result? More eyes. More engagement. Less admin.
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Before & After Highlights
Element
Before
After
Brand Name
Murat Watson Massage Therapy
Murat Watson Massage Therapy & Bodywork
Navigation
Cluttered & unclear
Clean, service-driven structure
Booking System
Manual-heavy, confusing options
Automated, simplified, mobile-friendly
Service Page
Inconsistent, minimal descriptions
Rich, structured, SEO-optimized
Visual Design
Generic wellness theme
Nature-inspired, tranquil modernism
Client Communication
Mostly manual via email or text
Mostly manual via email or textFully automated workflows via Wix
Client Testimonial
"The redesign made everything feel more aligned, not just for me, but for my clients too. I hear all the time now that the booking process is smooth and the site feels calm. It feels like an extension of my work."
— Murat Watson, Founder
Results & Future Vision
The refreshed brand identity and redesigned website position Murat Watson Massage & Bodywork as a trusted, high-end wellness provider in San Luis Obispo County.
The streamlined booking flow, clear service descriptions, and warm, professional tone create a strong foundation for:
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Increased visibility through local SEO and Google Ads
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Expanded client base via workplace wellness partnerships
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Premium positioning for signature modalities like lymphatic drainage and injury recovery
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Scalable growth through future service expansions and integrated health offerings
